How to Keep Your Commercial Cleaning Franchise Customers
July 13, 2023
Starting a new commercial cleaning franchise can present all kinds of challenges that require a rising entrepreneur’s immediate attention. Key among them is successfully and consistently attracting and retaining customers. Doing so is important because it helps your new business venture generate recurring revenue that can help shape your expectations for the future. It necessitates winning over clients and convincing them to return to your franchise to boost your customer base and build your reputation. The first step in attracting and retaining customers is finding the right brand to franchise with.
Plenty of entrepreneurs have recognized this first step, which is why so many have chosen to invest in Image One franchise. At Image One, our franchise opportunity offers the training, support, and growth potential to help take your new business venture to a new level.
Having been in the commercial cleaning business for over three decades, our team knows what it takes to impress customers and help make you their top commercial cleaning service choice. Commercial property managers have come to recognize this over time. This is how Image One has secured a strong foothold in such a competitive market – a benefit that investors like you can take advantage of when franchising with us.
Tips a Franchise Business Owner Should Follow to Retain Commercial Cleaning Clients
In such a popular market for entrepreneurs, it’s vital your commercial cleaning franchise stands out from the typical daily janitorial services franchise. Through the efforts of the entire Image One team, we’ve successfully retained clients by identifying and carrying out ways to do so effectively, thus proving the worth of our services. Below are just a few significant ones:
Maintain Service Quality
Consistent, high-quality service delivery is vital for satisfying client expectations and retaining a solid customer base. Image One helps our franchise business owners maintain such high standards through our training, regular check-ins, and the resolutions we provide to solve any customer issues that may arise.
Value-Added Services
If a client is reaching out to you concerning their property, it’s unlikely they are only interested in basic commercial cleaning services. Image One franchisees are trained to offer a wide variety of services such as carpet or window cleaning, floor maintenance, green cleaning methods, and more to serve a variety of needs! Providing comprehensive solutions allows your franchise to become a one-stop shop for clients’ cleaning requirements. It also increases their reliance on your franchise and reduces their likelihood of seeking services elsewhere.
Regular Communication
Regular and open communication is crucial for building strong relationships with clients. Staying in touch with clients through various channels to inform them about any updates, improvements, or new services your franchise offers is key. Image One leads by example, as you will have a direct line of contact to our headquarters for help resolving any issues your location experiences.
Personalized Approach
Understanding the specific requirements of a client’s commercial facility can go a long way to improving the quality of service your franchise delivers. The Image One team’s deep level of industry experience can help on this front, as we are familiar with many types of buildings and the unique challenges they present. This also opens the door to plenty of other clients from industries you may have yet to realize needed professional commercial cleaning services.
Continual Improvement
Striving for continuous improvement is a significant focus for each Image One franchisee. As your franchisor, we’ll keep you updated on industry trends, invest in and share new cleaning technologies or techniques with you, and regularly train your new employees to ensure you can continue to deliver high-quality service. And by frequently performing quality checks on properties you will have treated before, you will further prove your commitment to customers.
If you are searching for a commercial cleaning brand that can put you in a position to retain customers and grow your franchise, consider partnering with Image One!
Reach out to the Image One team and learn more about the difference our commercial cleaning franchises make for our franchisees and their clients!
