January 28, 2022
How Do Cleaning Businesses Attract Customers?
Many people who start their own commercial cleaning business do so in part because they have confidence in their knowledge of cleaning techniques and ability to serve clients properly. However, a good amount of those cleaning professionals also hit obstacles when dealing with the business side of things and find themselves asking, “How do cleaning businesses attract customers?” For those that can relate to having this headache, an Image One franchise can overcome these common marketing challenges.
Owning an Image One franchise provides many advantages to an entrepreneur, as opposed to working with another corporate cleaning partner or starting your own commercial cleaning business. When it comes to marketing efforts specifically, Image One offers our franchisees many resources to help forge connections with potential clients in their territory.
Marketing Your New Image One Franchise
One positive aspect that most new Image One franchise owners notice pretty quickly is that the Image One brand name carries a significant amount of weight with clients in search of janitorial services. With over 30 years of high-quality cleaning to our name, Image One is one of the most recognizable brands in the commercial cleaning services industry. When an Image One location opens its doors for business, local customers know that they can come to us to sanitize their facility, whether they need a standard cleaning or specialty treatments for specific surfaces or scenarios.
Our initial training supplies our franchisees with marketing ideas to promote a commercial cleaning business when preparing to launch their Image One location. The training contains information about Image One’s diverse offering of janitorial services, profiles of clients and their properties that we frequently perform jobs on, and marketing tactics to communicate how Image One can address the property maintenance issues the clients in the territory are facing.
Franchise Marketing Support
As business owners know, marketing is a continuous effort to spread brand awareness amongst consumers in the local area. As new businesses are started in the community, they’ll be searching for a commercial cleaning service to keep their facility sanitary. Image One offers marketing assistance to each of our franchisees to keep them front of mind with the clients in their territory.
The Franchise Growth Model™ and other effective marketing tools available from Image One give our franchisees both the blueprint and the means to stand out among the commercial cleaning options for organizations in the area. These resources are not designed to fit into a single “one size fits all” marketing plan – they give franchise owners flexibility in how they want to go about marketing their Image One location.
With Image One’s marketing expertise and tools at their back, Image One franchisees will find the answers to their original “How do cleaning businesses attract customers?” question and take their business to the heights they hope to achieve. Once clients experience the Image One difference, they’ll provide testimonials and word-of-mouth referrals that can serve as the most useful forms of attracting more new clients in the future.
Want corporate-level marketing to support your small business? Contact us to see why an Image One franchise can give you the support you need to meet your business goals!
