How COVID-19 Has Changed Our Business and the Commercial Cleaning Industry

July 7, 2020

We all want to bounce back from COVID-19, and many facility owners are turning to the commercial cleaning industry for guidance. The past few months have had an incredible impact on businesses like ours, and we want to guide you through the ripple effect that COVID-19 has had on our entire industry. Image One is on the lookout for passionate business-minded people to invest in our brand and start their own franchise location. Let’s take a look at why we believe now is the best time to invest in a commercial cleaning company.

Growing Awareness

As businesses start to reopen, they need to make sure that they do so safely, which is why education has become our greatest weapon against COVID-19. More people are starting to realize the importance of sanitizing and disinfecting, and the missteps they might have taken in the past. Image One has stayed at the forefront of best practices by launching a Cleaning for Health microsite.

Our goal has always been to educate our clients first on the best next steps, and then to take a tough approach to their crucial cleaning needs. When you start an Image One franchise, we guide you through the processes we have implemented to provide an unparalleled cleaning experience for our clients.

Accelerated Growth

While many businesses in other industries have been forced to shut down or curtail their hours due to the pandemic, other companies like ours in the commercial cleaning industry have not had to do so. In fact, studies have shown that our industry is expected to see tremendous global growth for 2020, with most of that growth taking place within the United States.

We believe that facility and business owners are opening their eyes to the importance of hiring a deep cleaning crew, while also recognizing that their old ways might not be best for the new normal. It’s no surprise that a substantial share of industry involvement is coming from the U.S. as well, because of how hard our nation has been hit economically and health-wise by COVID-19. Our team at Image One is paying close attention to this rise in demand, which is why we are actively searching for new franchisees all across the country.

Reputation Matters More

Chances are if you’ve made an online purchase, you’ve also looked through reviews and testimonials before making a decision. Studies on the subject show that nearly 95% of shoppers read online reviews before making a purchase. Successful business owners understand that no opinion is more important than the customer’s because they can almost always be counted on to speak the honest truth about their experience with a brand.

As businesses, schools, and other facilities look to reopen, property managers and owners will want to ensure that their cleaning team has a history of providing a positive experience for like-minded clients. Franchising is the easiest way to start a company without having to focus as much time on getting your name out there. Our team will support you in your local marketing efforts, but you’ll also reap the benefits of operating under our already established brand name.

If you want to learn more about the commercial cleaning industry or have questions about Image One, we can help. Get in touch with us today to learn more about our exciting opportunity.