March 16, 2021
President and Co-Founder of the Image One franchise, Tim Conn, took to Entrepreneur to address the COVID-19 pandemic, how his brand reacted to a new normal, and what this all told us about its effective franchise business model. Training and support make the role of a franchisee so much easier, and during times of economic turmoil, having that extra layer of guidance is invaluable.
Support From All Angles
As an independent business owner, your problems can feel isolating, but you have plenty of people who understand your situation in a franchise system. New franchisees will have team members to lean on, whether it is another franchisee or a larger corporate team. At the Image One franchise, our owners stay in regular communication with one another. Our team meets regularly to discuss changes in our business, and franchisees take the initiative to reach out to each other for support.
“There may be someone — a fellow businessperson — who you can turn to for advice, but they are not fully immersed in the operations of your business like you. However, when you are one of a handful of fellow franchisees across your state or even the country, there is the common ground shared, which makes it easier to seek guidance — and get great advice in return.” -Tim Conn
Brand Reputability and Proven Service Model
Image One’s franchise support team has years of experience in the commercial cleaning industry, and we understand that our consumers have high expectations. Having a high level of brand reputation and widespread consumer recognition bodes well for a business owner, no matter the economy’s state. Image One offered highly effective sanitization and disinfection services throughout the pandemic, giving our Image One franchisees another stream of revenue. With that existing brand credibility, our new offerings put our franchisees in a favorable position over smaller, lesser-known cleaning contractors.
“Not only that, with a franchise brand, you don’t need to reinvent the wheel — franchises literally hand you an operations manual once you sign on as an owner. You glean important strategies and business methods while learning what tactics work well and which ones have been shown to be ineffective.”
Throughout the pandemic, thousands of Americans lost their jobs or had that fear looming over them for an unpredictable amount of time. That uncertainty can weigh down on an individual, which makes franchising a far less stressful experience. You are in control of your destiny, and when times get tough, you can lean on the support of a corporate team.
“If you’re someone who has felt the financial impacts of the recent pandemic — or if it just seems like the time to make a professional move and control your own destiny — now might be a great time to consider starting your own business. Franchising offers one way to do that — with incentives in the form of support from those going through the same experience.”
Are you interested in learning more about the advantages of being an Image One franchise owner? Contact us today for more information!