When you become part of the Image One family to open your commercial cleaning franchise, you can count on our marketing team to help you get the word out about your new business. Our experts are always staying on top of the latest strategies to reach your best customer. Still, some of the responsibility of marketing your janitorial franchise will be yours to handle.
Image One is a trusted brand that many people are familiar with, so you’re already at an advantage over the competition. But good marketing involves a consistent approach, and here, we’ll look at three great ways to stay ahead of the game.
Social media is an extremely useful and important tool for marketing your commercial cleaning franchise, and you’ll want to use these platforms on a regular basis to reach your desired customer and announce updates, share stories, and encourage testimonials. These accounts are free to set up and have the potential of reaching thousands of customers in your area, so there’s no reason why you shouldn’t harness the power of social media. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It’ll be well worth the investment!
One of the easiest and most effective ways to market your commercial cleaning franchise is to pay close attention to customer service. Customer service is vital to any business, but it’s especially so in the commercial cleaning industry. Good customer service generates positive word of mouth, and that’s something you simply can’t buy. Being there to answer questions and dependably taking care of critical details goes a very long way. When you make your customers happy, they tell others about their experiences, and that helps to grow your business and the Image One name. We’ve always believed in the importance of customer service and meeting the needs of our guests, and you should, too.
Your local Chamber of Commerce is a valuable resource, and smart business owners make it a point to join theirs. When you invest in your Image One janitorial franchise, you’ll want to network as much and as often as possible, to meet members of your community and share experiences with them.
Chamber meetings and events are perfect for this, allowing you to be in front of new faces, chat with community members, and converse with other business owners. Shaking hands and sharing stories are powerful ways to market yourself and your services. Furthermore, Chambers also often provides members the opportunity to participate in discounted marketing initiatives, making your membership an even smarter move.
Our expert team of marketers is always on hand to help get the word out. To find out more about how Image One supports our franchisees, reach out today!
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